Webinar Details
Course Description
This dynamic, fast-paced course equips CPAs and firm leaders with dozens of practical, proven tools to grow both their accounting practice and their clients’ businesses. Drawing on insights from Mark Faust’s two widely acclaimed books—Growth or Bust! and High Growth Levers—as well as over 35 years of hands-on experience advising Fortune 500 companies, growth-stage businesses, and CPA firms, this program introduces new consulting offerings and facilitated strategic dialogues that can be seamlessly embedded into your practice.
Participants will learn how to leverage their advisory role to deliver deeper value, elevate client loyalty, and open new high-margin revenue streams—all while positioning themselves as trusted strategic partners to their clients.
Learning Objectives
- Identify specific growth levers that have been used successfully to expand CPA practices and advisory offerings.
- Recognize how to design and facilitate high-impact client engagements using Faust’s proprietary “Growth Strategy Dialogues” to increase client retention, cross-selling, and referrals.
- Explore new consulting services that are relevant to current client needs, including turnaround strategy, succession planning, margin improvement, and business model transformation.
- Discover how to integrate strategic growth tools into your practice’s service mix to attract higher-value clients and command premium fees.
- Understand how to enhance firm-wide advisory acumen with learning frameworks that elevate partners and senior managers into proactive business growth advisors—not just compliance providers.
Prerequisites
- None
Who Should Attend
• Managing Partners
• Practice Leaders
• Business Development Executives
• CPAs interested in expanding their advisory capabilities and client value impact
• Firm professionals looking to diversify revenue streams
Advanced Preparation
None
Presenter Details
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Mark Faust
- Chief Executive Officer, President
Since founding Echelon Management in 1990, Mark Faust has served as a growth advisor to hundreds of companies, CEOs, and owners, delivering keynotes and strategic sessions for organizations seeking to accelerate growth, drive innovation, and lead successful turnarounds.
Mark has worked directly with Fortune 500 CEOs, high-growth entrepreneurs, and over 60 multi-generational family-owned businesses, including many in their third generation or beyond. He is known by many as “The Doctor of Strategy”, and is regarded as one of the nation’s top minds in growth and turnaround leadership.
Mark earned the Professional Member designation of the National Speakers Association in his first year of membership. He is the author of two hi... Read more
NASBA Sponsor
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Encoursa is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: NASBAregistry.org.
Date & Time
CPE
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Webinars: CPE certificates will be accessible through your dashboard 1 hour after a webinar concludes.
Self-Study: CPE certificates will be accessible through your dashboard immediately after passing the qualified assessment.
For specific instructions on accessing your CPE, please see our FAQ section on our support page.
- Multiple Attendees on Webinars: Each attendee should register separately for the webinar. If more than 1 attendee participated from the same device, please contact us after the event to let us know. For group signups for paid events, please contact us.