Webinar Details
Course Description

Every business has numbers. Very few have direction. The small business owners you already work with are making decisions without someone who can connect the financial picture to the actions they need to take. That gap is the foundation of CFO Advisory -- a structured monthly service built around one goal: consistent, positive cash flow.

In this session, you'll get a practical, week-by-week roadmap for launching a CFO Advisory service in 12 weeks. We'll walk through what the service actually looks like in practice, how to build a monthly process you can run the same way with every client, where to find your first clients (you probably already know them), and how those conversations turn into signed engagements without ever feeling like a sales pitch.

You don't need a new credential or a C-suite title. If you understand financials and have the trust of business owners, you're already most of the way there. Over 1,000 accounting professionals have launched CFO Advisory practices through this system. This session will show you the roadmap they followed.

Learning Objectives
  • Recognize the unmet need for CFO Advisory services among small business owners and why financial professionals are uniquely positioned to fill it
  • Outline a structured monthly advisory process built around cash flow that works the same way with every client
  • Identify three proven strategies for starting client conversations without cold outreach or an awkward sales pitch
  • Evaluate a week-by-week roadmap for launching a CFO Advisory service alongside your current practice
Prerequisites
  • None
Who Should Attend

Accountants, CPAs, Bookkeepers, Enrolled Agents

Advanced Preparation

None

Presenter Details
  • Adam Lean
    • CEO/Co-Founder, TheCFOProject.com

    Adam Lean, Co-founder and CEO, The CFO Project

    Adam Lean is a former accountant turned two-time entrepreneur who built, scaled, and sold two businesses. While helping other business owners, he realized his passion was teaching and providing tools to help them make more money and gain peace of mind. He currently leads The CFO Project, a mentorship and training company that equips accountants, CPAs, bookkeepers, and Enrolled Agents with the skills to offer outsourced CFO and business advisory services. The CFO Project has over 450 financial professionals committed to growing their firms through high- value advisory services.

NASBA Sponsor
  • National Registry of CPE Sponsors for the QAS self-study delivery method
    Encoursa is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: NASBAregistry.org.
Date & Time
Wednesday, May 27, 2026

3:00 PM EDT (see additional timezones)

CPE
  • Webinars: CPE certificates will be accessible through your dashboard 1 hour after a webinar concludes.

    Self-Study: CPE certificates will be accessible through your dashboard immediately after passing the qualified assessment.

    For specific instructions on accessing your CPE, please see our FAQ section on our support page.

  • Multiple Attendees on Webinars: Each attendee should register separately for the webinar. If more than 1 attendee participated from the same device, please contact us after the event to let us know. For group signups for paid events, please contact us.

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