Presenter details
  • Colleen Wanty
    Colleen Wanty

    Sr. Director of Product Marketing, FloQast

Colleen S. Wanty is a seasoned marketing professional with over two decades of expertise in the dynamic IT, software, and consulting services industries. Specializing in SaaS, Cloud, on-premise, and hybrid solutions, including ERP, HR, Accounting, and custom-engineered offerings, she brings a comprehensive understanding of the sector. Colleen’s diverse background encompasses sales, marketing, product management, consulting, and accounting roles, providing her with a holistic perspective on business operations. She has held senior-level positions in leading corporations, mid-sized firms, and innovative startups, including FloQast, Kadiri, Jamcracker, Groundswell, BearingPoint/KPMG, and Accenture. Grounded in a structured, data-driven approach, Colleen is passionate about fostering creativity in marketing endeavors. Her expertise is crafting consistent, clear, and compelling marketing campaigns that captivate and retain customers. From brand development to digital content, she leads cross-functional efforts in product positioning, market analysis, competitive strategy, and go-to-market planning, driving growth and success in the ever-evolving tech landscape.

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