Webinar Details
Course Description

The online marketing landscape has drastically shifted in for professional service firms. So, how do you cut through the clutter and A) identify the highest-leverage activities your firm should be doing online and B) (more importantly) how do YOU break through the noise and reach your best prospects? This session will provide you with a framework for how to evaluate your online marketing activities, as well as proven, best practices for dominating your local online market in 2024 and beyond.

Learning Objectives
  • Discover how TaxProMarketer generated 600+ calls from online sources of new business for one of their CPA firm clients during busy season — and did it in a way that their competition couldn’t match.
  • Learn "SERP STACKING”: How to dominate the search engines using Maps, Local Listings and other “hidden” sources and create MULTIPLE links to your firm’s content on the first page of pertinent Google results.
  • Recognize how to put social media marketing on auto-pilot — so scores of targeted prospects for your services can find you and hire your firm.
  • Filter the jargon and overwhelm of the internet marketing landscape to zero in on the CRITICAL components of an online marketing machine.
  • None.
Who Should Attend

Solo, small, and mid-sized CPA firm owners or staff members who are interested in accelerating their social media & marketing activities. 

Advanced Preparation

None required.

Presenter Details
  • Christian Jones
    • CEO

    I've been working at TaxProMarketer since 2016 and have occupied a number of roles during my tenure. My present role of CEO carries leadership responsibilities to our highly talented team, to our clients and their success and to the tax and accounting industry at large. TaxProMarketer is the tax and accounting industry’s foremost digital marketing agency. We offer cutting edge done-for- you digital marketing services to all stripes of professionals in the tax and accounting industry. We help our clients grow their firms through a combination of powerful and time tested digital marketing strategies. It's my privilege to lead TaxProMarketer, our clients and to push our industry forward through teaching and education. 

NASBA Sponsor
  • National Registry of CPE Sponsors for the QAS self-study delivery method
    Encoursa is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: NASBAregistry.org.
Date & Time
Monday, April 29, 2024

2:00 PM EDT (see additional timezones)

  • Webinars: CPE certificates will be accessible through your dashboard 1 hour after a webinar concludes.

    Self-Study: CPE certificates will be accessible through your dashboard immediately after passing the qualified assessment.

    For specific instructions on accessing your CPE, please see our FAQ section on our support page.

  • Multiple Attendees on Webinars: Each attendee should register separately for the webinar. If more than 1 attendee participated from the same device, please contact us after the event to let us know. For group signups for paid events, please contact us.

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