Webinar Details
Course Description

CPAs, accounting professionals, and tax practitioners across the country have been BURNED by pay-per-click (PPC) and Google Ads. Many of them are completely convinced that PPC marketing simply can't or won't drive a return on investment (ROI).

 NOW, before you say, “PPC Does Not Work,” I want to encourage you to invest an hour of your time learning about the latest changes in Google Ads and paid search. We'll also take a look at LinkedIn ads and even Tik-Tok! Discover how PPC can actually be the key to almost unlimited scalability in terms of lead flow for your CPA and tax practice.

Even if you have invested thousands of dollars in PPC in the past and have gotten no return, we can assure you with the right strategy and setup (which we will be showing you on the webinar), you can get a great 3-7x ROI via paid search.

Learning Objectives
  • Recognize how the Google Ads engine works. You have to understand how the AdWords auction process works if you intend to succeed with paid search—quality and relevance are the answer.
  • Discover the secrets to maximizing quality score to drive lower cost per click and ultimately lower cost per lead.
  • Identify examples that you can swipe and deploy. We will share our proven winners as it relates to keywords, ad groups, text ads, and landing pages.
  • Recognize KPIs and how to track them. You should not invest a penny into AdWords or any other form of paid search without the proper tracking in place to gauge your cost per lead.
  • None required.
Who Should Attend

CPAs, EAs, accounting firm owners and leaders, and bookkeepers who serve their communities and would like to be discovered through search.

Advanced Preparation

None required.

Presenter Details
  • Christian Jones
    • CEO

    I've been working at TaxProMarketer since 2016 and have occupied a number of roles during my tenure. My present role of CEO carries leadership responsibilities to our highly talented team, to our clients and their success and to the tax and accounting industry at large. TaxProMarketer is the tax and accounting industry’s foremost digital marketing agency. We offer cutting edge done-for- you digital marketing services to all stripes of professionals in the tax and accounting industry. We help our clients grow their firms through a combination of powerful and time tested digital marketing strategies. It's my privilege to lead TaxProMarketer, our clients and to push our industry forward through teaching and education. 

NASBA Sponsor
  • National Registry of CPE Sponsors for the QAS self-study delivery method
    Encoursa is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: NASBAregistry.org.
Date & Time
Tuesday, May 14, 2024

4:00 PM EDT (see additional timezones)

  • Webinars: CPE certificates will be accessible through your dashboard 1 hour after a webinar concludes.

    Self-Study: CPE certificates will be accessible through your dashboard immediately after passing the qualified assessment.

    For specific instructions on accessing your CPE, please see our FAQ section on our support page.

  • Multiple Attendees on Webinars: Each attendee should register separately for the webinar. If more than 1 attendee participated from the same device, please contact us after the event to let us know. For group signups for paid events, please contact us.

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