Course Description

CPAs, accounting professionals, and tax practitioners across the country have been BURNED by pay-per-click (PPC) and Google Ads. Many of them are completely convinced that PPC marketing simply can't or won't drive a return on investment (ROI).

 NOW, before you say, “PPC Does Not Work,” I want to encourage you to invest an hour of your time learning about the latest changes in Google Ads and paid search. We'll also take a look at LinkedIn ads and even Tik-Tok! Discover how PPC can actually be the key to almost unlimited scalability in terms of lead flow for your CPA and tax practice.

Even if you have invested thousands of dollars in PPC in the past and have gotten no return, we can assure you with the right strategy and setup (which we will be showing you on the webinar), you can get a great 3-7x ROI via paid search.

Learning Objectives

• Recognize how the Google Ads engine works. You have to understand how the AdWords auction process works if you intend to succeed with paid search—quality and relevance are the answer.
• Discover the secrets to maximizing quality score to drive lower cost per click and ultimately lower cost per lead.
• Identify examples that you can swipe and deploy. We will share our proven winners as it relates to keywords, ad groups, text ads, and landing pages.
• Recognize KPIs and how to track them. You should not invest a penny into AdWords or any other form of paid search without the proper tracking in place to gauge your cost per lead.

Prerequisites

• None required.

Who Should Attend

CPAs, EAs, accounting firm owners and leaders, and bookkeepers who serve their communities and would like to be discovered through search.