Course Description

A well-written book can be a powerful marketing tool for any business, but it's especially helpful for CPAs. That's because the accounting profession is so competitive. There are a lot of firms out there vying for clients, so anything you can do to set yourself apart from the rest is a good idea. Writing a book is one way to make your firm stand out. When potential clients see that you've published a book, they'll view you as an expert in your field. They'll know that you're someone who is worth doing business with.

Writing a book will also position you as an authority figure in your field. This is important because people want to do business with experts. They want to work with someone who knows what they're doing and can be trusted to give quality advice. You don’t have to be a best-selling author to get the recognition you deserve. In fact, you can become a published author in as little as 6 weeks, stand out from the crowd, and increasingly make your competition irrelevant.

If you have ever considered writing a book to grow your CPA or advisory practice, you will not want to miss this session!

Learning Objectives

• Recognize how you can write a “short book” and become a published author in as little as 6 weeks.
• Discover how your book can become your best piece of marketing collateral as you provide case study examples, proof, and answers to common objections about working with you.
• Identify why your prospective clients are more likely to read a short book and how it can become your “calling card.”
• Recognize what you should include in a short book and how many words it should contain.

Who Should Attend

Qualified, Tax-Focused CPAs with multiple $1M+ AGI clients who enjoy learning the latest strategies in a fresh and highly-energizing format.