Self-Study Course Details
Course Description

Behavioral finance has shown that all people, even financial experts, are prone to making irrational and suboptimal financial decisions. It also explores how people have wants that extend far beyond traditional finance assumption of wanting the highest return at the lowest risk. We are not perfectly rational economic robots; we are easily driven by wants and emotions while working with limited time, knowledge, and energy.

In this course, Rob Stephens, CPA will explore many of the thinking errors and biases exhibited by all people, even the experts. This course will help you identify the nonfinancial wants that drive the financial decisions of your clients and stakeholders. The course will identify ways to improve financial decision-making in the context of personal financial planning and business financial management.

You'll learn from an author that teaches these concepts to MBA students at a university as well as to business advisors and staff. Rob is a CPA that's been a CFO of multiple companies. He also has a master's degree in personal financial planning and a graduate certificate in financial therapy. He served as program manager for a group of investment advisors. 

This course will lead you from foundational finance concepts to practical applications in both personal finance and business finance.

Learning Objectives
  • Recognize common behavioral finance biases and heuristics
  • Identify ways to reduce thinking errors caused by biases and heuristics
  • Recall differences between traditional finance and behavioral finance
  • Identify negative financial impacts of finance biases and heuristics
Prerequisites
  • None
Advanced Preparation

None

Author Details
  • Robert Stephens
    Robert Stephens

    Rob Stephens is the Founder of CFO Perspective, where he provides financial consulting and education to small businesses.  He has been quoted in Forbes, U.S. News and World Report, Business Insider, Business News Daily, and many other news sources. Rob has a 20-year career that includes serving as CFO for two banks and a health clinic system.  He was also Director of Operations at a $4 Billion bank and SVP of Finance of a $2 Billion credit union, where he was Program Manager of an investment advisory group with $170 Million in assets under management.  Rob is an adjunct instructor for the MBA program at Gonzaga University.

    Rob holds a Masters of Science in Personal Financial Planning and a Graduate Certificate in Financial Therapy from Kansas State University.  He received a B.A. in Business Administration from the University of Washington and is a CPA.

NASBA Sponsor
  • National Registry of CPE Sponsors for the QAS self-study delivery method
    Encoursa is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: NASBAregistry.org.

$69.00

CPE
  • Webinars: CPE certificates will be accessible through your dashboard 1 hour after a webinar concludes.

    Self-Study: CPE certificates will be accessible through your dashboard immediately after passing the qualified assessment.

    For specific instructions on accessing your CPE, please see our FAQ section on our support page.

  • Multiple Attendees on Webinars: Each attendee should register separately for the webinar. If more than 1 attendee participated from the same device, please contact us after the event to let us know. For group signups for paid events, please contact us.

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