Our Presenters

Al-Nesha Jones, CPA, MBA, MOM is the founder of ASE Group, a full-service accounting, tax, and advisory firm dedicated to helping small business owners build sustainable businesses. ASE Group specializes in recordkeeping, proactive tax planning, and year-round advisory support for professional service providers in the NJ/NY/CT/PA area.

Recognized among Forbes’ Top 200 CPAs and NJBIZ Leading Women in Business (2024), Al-Nesha has also been honored as one of Ignition's Top 50 Women in Accounting (2023 + 2024) and a 2023 Top 100 ProAdvisor. Her firm also earned the NJCPA Ovation Award for their DEI efforts. Al-Nesha serves on the ProConnect Customer Council, ADP's Advisory Board, CHIP Professionals' Council, mentors students at Montclair State University, and contributes to Intuit as a trainer. She leads a 100% female team with flexible schedules, creating opportunities she once lacked. Above all, she’s a proud mom and champion of work-life balance.

Ignition is the world’s first client engagement and commerce platform for professional services businesses to streamline how they engage clients and get paid with team members in Australia, US, Canada, UK, South Africa, New Zealand and the Philippines. Businesses such as accounting and bookkeeping firms use Ignition to help them grow, be more efficient, and create win-win client relationships. With Ignition, you can easily win new business with impressive digital proposals, engage new and existing clients with a clear scope of work, and get paid on time by automating payment collection - all in one place. Ignition also connects with leading apps to run your business on autopilot and automate time-consuming tasks, such as client onboarding or invoicing. That means less admin, and more time for clients.