Our Presenters

Aaron has a proven track record providing advisory and consulting services to a variety of companies in the San Francisco Bay Area. Aaron began his career at Deloitte & Touche's San Jose office, serving in both the audit and the accounting and reporting advisory practices before leaving to work as an independent consultant and eventually co-founding Principal Consulting Group.

Principal Consulting Group (“PCG”) is a specialized professional services firm focused on technical accounting, finance and data advisory that provides high-quality innovative solutions for our clients. We work with high-growth, tech-enabled companies seeking help with transactions, technical accounting, strategic finance, data analytics, and day-to-day operations. Our team consists of high performing Big 4 alumni.

 Our mission is to be your "principal" consultant– we want to be the first person you call when you run into a difficult situation. Our relationship-first approach means that we will be there to help you work through complex challenges that extend beyond the day-to-day tasks and deadlines. Our team takes a focused, hands-on approach that requires minimal supervision, which leaves you free to focus on what’s truly important. You can rest easy knowing that the work will get done and on time. Our most important asset is empowering our people and our number one goal is our clients' success. We are defined by the quality of our work and our success is measured by our clients' success.