Our Companies

Logica Research is a custom marketing research firm specializing in the financial services industry. We design and execute qualitative and quantitative research for brokerage and asset management firms, banks, wealth managers, payments companies, fintech firms and other financial organizations, helping them make informed decisions about brand, marketing, products, pricing and the customer experience. 

Our work spans both consumer and B2B research, using methods such as in-depth interviews, surveys, and advanced analytics. Clients engage Logica Research when they need tailored, decision-focused research, supporting go-to-market strategy, product development, communications, and emerging opportunities across financial services and fintech. Logica Research also is an expert in thought leadership and PR research. 

Insights from Logica Research studies have been featured in leading media outlets including The New York Times, The Financial Times, The Wall Street Journal, CNN, and USA Today. We also produce proprietary research, including the Future of Money Study, which tracks how Americans think about and manage money to help organizations anticipate trends and identify new opportunities.