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We help successful financial advisors write, publish, and leverage books that grow their practice.

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  • Paul McManus
    Paul McManus
    • Founder and CEO
    • Influential Advisor Media

    Paul G. McManus is the CEO & Founder of The Short Book Formula Publishing, a book publishing and marketing agency for financial professionals. Since 2016, Paul and his team have helped over 500 financial advisors, wealth managers, CPAs, and tax professionals write, publish, and strategically leverage books to attract ideal clients and grow their practice. Advisors and accountants he's partnered with have generated over $100 million in fees and commissions. Paul is the author of The Short Book Formula and Book Marketing for Financial Advisors. He is also the host of The Influential Advisor Podcast.

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