Building Confidence, Ethics, and the Future of Accounting

  • By Matthew Briggson
  • November 4th, 2025

We recently hosted Herb Rubenstein on the Encoursa podcast to explore how confidence, ethics, and innovation intersect in the accounting profession. As an attorney, educator, author, and long-time Encoursa instructor, Herb's career has spanned law, leadership, technology, and public policy. From building one of the first law firms that embraced computer technology in the 1980s to teaching leadership and ethics to CPAs today, Herb’s story is one of continuous learning and forward thinking.

Drawing from his experiences as a public speaker, educator, and leader, Herb shares how focusing on your message and the people you serve builds authentic confidence. His practical advice on public speaking, decision-making, and lifelong learning offers encouragement for anyone looking to strengthen their leadership presence.

Herb brings a futurist’s mindset to the conversation, emphasizing that the accounting profession must embrace innovation to stay relevant. As he puts it, “The only accountants AI will replace are the ones who don’t use AI.” His perspective challenges professionals to view technology not as a threat, but as a tool for creating greater value for clients and stakeholders.

Our discussion with Herb delves into ethics—what Herb calls the foundation of lasting success. He reminds listeners that integrity is an active practice: "When in doubt, call it out." Herb’s message is clear—ethical courage builds trust, credibility, and purpose.

Whether you’re a CPA navigating career growth, a firm leader preparing for the future, or a professional seeking inspiration to lead with integrity, this episode offers insight that’s as practical as it is inspiring.

Earn 1 hour of CPE while hearing Herb’s story and learning how to apply his timeless lessons on confidence, ethics, and innovation. Click any of the links below to listen to the full episode!

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  • Encoursa
  • encoursa podcast
  • herb rubenstein
About the author
Matthew Briggson
Matthew Briggson

Matthew is a licensed CPA in the state of Michigan and a co-founder of Encoursa.com, an industry leading CPE provider for accounting and finance professionals.

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